Europe

You are here: Home : Europe : Research Services : Download a Report

Print Edition

CFO Europe magazine cover

The Russians (and Indians and Koreans) Are Coming

Acquirers from emerging markets are taking much bigger bites in developed nations — especially the U.S. and UK.

CFO Research: The Story Behind the Numbers

The goalposts are shifting for financial reporting. Stakeholders are calling for slimmed down reports, with less data and more discussion about the future. They want to know the answers to a host of questions - why customer retention costs are skyrocketing, which products are most profitable, why the latest internet marketing campaign fell short of predicted returns, and how will all these issues and more impact future performance?

There are two main reasons why, increasingly, finance is being asked to answer questions that until recently were thought to be beyond its remit. First, technology advancements are bringing the same consolidating capabilities to nonfinancial data as they have to financial figures.

The second reason for the changing information demands on CFOs is that investors and regulators are increasingly embracing the idea of narrative reporting and more detailed future guidance.

Recognising these two trends, this research asks CFOs what their key challenges are in providing a numbers-based narrative that gives stakeholders real insight into the future of the business.


Download the following Research Report free!

THE STORY BEHIND THE NUMBERS:
CFOs are under pressure to provide insight and analysis in financial reporting.
(December 2007)

advertisement